White Electric Towel Rails
14 years supplying UK bathrooms, est. February 2012. Free delivery on orders over £200. 5-year manufacturer's warranty on all towel rails.
A white electric towel rail is the one radiator that needs no boiler, no pipework and no plumber: mount it, wire it to a fused spur, and it heats from a single sealed element. That makes it the practical answer for en-suites, loft conversions, extensions and any bathroom where the central heating pipes simply don't reach — and the white powder-coat means it disappears against white tiles and suites instead of competing with them. Our range runs to 66 pre-filled sizes, from 400mm to 1800mm high and 200mm to 1200mm wide, from £81.95, with a 5-year warranty on the rail.
Which Element Size Does Each Rail Need?
On an electric rail the heat comes from the element, not the water temperature, so the element wattage is the output (1W ≈ 3.412 BTU). We match the element to the rail's size so the fluid warms evenly and the top bars aren't left cold. Examples from our 400mm-wide white rails:
| Size (H x W) | Matched Element | Approx. Output | Running Cost / Hour* | Price From |
|---|---|---|---|---|
| 600 x 400mm | 150W | 512 BTU | 3.7p | £86.95 |
| 800 x 400mm | 250W | 853 BTU | 6.2p | £91.95 |
| 1000 x 400mm | 300W | 1,024 BTU | 7.4p | £99.99 |
| 1200 x 400mm | 300W | 1,024 BTU | 7.4p | £101.95 |
| 1400 x 400mm | 400W | 1,365 BTU | 9.9p | £107.95 |
| 1600 x 400mm | 400W | 1,365 BTU | 9.9p | £112.95 |
| 1800 x 400mm | 500W | 1,706 BTU | 12.3p | £117.95 |
*Running at full power, at 24.67p/kWh (from 1 April 2026). A thermostatic or timer-controlled element cycles off once the rail is up to temperature, so the real cost per hour is lower. Narrower rails of the same height use the same or a smaller element — check the individual product page.
Why Choose White for an Electric Rail?
White is the finish that makes most sense where an electric rail is going to be seen against a lot of wall. Chrome picks up every reflection and black demands a feature wall; white powder-coat sits quietly against tiles, painted walls and a white suite, and it matches the white panel radiators in the rest of the house if you're extending an existing scheme.
- Extensions, loft rooms and en-suites: no flow and return pipes to run, so the rail goes wherever you can get a spur. Short wall? Our 200–400mm wide rails fit slim spaces beside a door or basin.
- Summer towel warming: run it on its own for an hour without firing up the boiler — useful when the heating is off from May to September.
- Pre-filled and sealed: every rail arrives filled with thermal fluid and ready to hang, so there is no bleeding, no balancing and no water connections to make.
- Control it your way: choose a standard element, a thermostatic element, a boost switch, a timer or a WiFi element on the product page, and add the matching controller to suit.
Explore Alternative Finishes & Fuel Types
- Same electric rail, different finish: Chrome Electric Towel Rails, Black Electric Towel Rails or Anthracite Electric Towel Rails.
- Want boiler heat in winter and electric in summer? See our Dual Fuel Towel Rails.
- Plumbed-in white instead: White Towel Rails for central heating.
- By width: browse 300mm, 400mm, 500mm and 600mm ranges.
Key Installation & Safety Notes
- Wiring: connect through a fused spur outside the bathroom, installed by a qualified electrician. Elements are rated IPX4 or above, and wall timers (IP20) must also sit outside the bathroom.
- Warranty: 5 years on the towel rail; 1 year on the heating element.
- Delivery: free over £200, £9.99 below that.
- Not sure how much heat your room needs? Use our Towel Rail BTU Calculator before you choose an element size, and see our heating elements for upgrades such as WiFi control.
Frequently Asked Questions
Q: Can a white electric towel rail heat a whole bathroom?
A: In a small, well-insulated bathroom or en-suite it can be the main heat source. In a larger or colder room it works best as a top-up to your central heating or a separate heater, because its job is to warm and dry towels first. Use the BTU calculator to compare your room against the rail's output.
Q: How much does a white electric towel rail cost to run?
A: At 24.67p/kWh, a 300W rail costs about 7.4p per hour at full power, and a 500W rail about 12.3p. A thermostatic element or timer cuts that further, because it only draws power when the rail needs it.
Q: Do I need a plumber to fit one?
A: No. Our rails are pre-filled and sealed, so there are no water connections. You need a qualified electrician to wire a fused spur outside the bathroom, plus solid wall fixings — a filled rail is heavy.
Q: What is the difference between a pre-filled electric rail and a dual fuel rail?
A: A pre-filled rail runs on electricity only. A dual fuel rail connects to your central heating and also takes an electric element, so it heats from the boiler in winter and from the element in summer. If your pipework is in place and you want both, see our dual fuel range.
Q: Is the white finish durable in a steamy bathroom?
A: The rails are powder-coated steel, which is hard-wearing and easy to wipe clean. Avoid abrasive cleaners, and wipe splashes off the bars so water doesn't sit on the finish.
