Privacy policy
Privacy Policy
Last updated: September 2026
This Privacy Policy explains how Companyblue Ltd (trading as Elegant Radiators) collects, uses, and protects your personal data. We are committed to your privacy and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Data controller: Companyblue Ltd (trading as Elegant Radiators)
Registered address: Unit 1, 3 Crondal Road, Exhall, Coventry, CV7 9NH
Email: info@elegant-radiators.co.uk
Phone: 02477 220 780
ICO Registration Number: ZA872223
What Information We Collect
When you place an order, make an enquiry, or contact us, we may collect:
- Name and contact details (email address, phone number, billing and delivery addresses)
- Payment information (processed securely — we do not store card details)
- Order history and product preferences
- Communications you send to us (email, chat, phone)
- Website usage data (pages visited, products viewed, time on site)
- Device and browser information collected automatically via cookies
How We Use Your Information
We use your personal data to:
- Process and fulfil your orders and arrange delivery
- Send order confirmation, dispatch notifications, and delivery updates
- Handle returns, refunds, and warranty claims
- Respond to your enquiries and provide customer support
- Comply with legal obligations (VAT records, fraud prevention)
- Send you marketing emails — only with your consent, and you can unsubscribe at any time
- Improve our website and product range based on usage data
Legal Basis for Processing
- Contract: Processing your order and delivering goods
- Legal obligation: VAT compliance, accounting records, fraud prevention
- Legitimate interests: Improving our services, fraud prevention, website analytics
- Consent: Marketing communications (you can withdraw consent at any time)
Who We Share Your Data With
We share your data only where necessary:
- Delivery partners (name, address, phone number — to arrange delivery)
- Payment processors (Shopify Payments, PayPal — for secure payment handling)
- Accounting software (Xero — for invoicing and VAT records)
- Email service providers (for sending order and marketing emails)
- Analytics platforms (Google Analytics — anonymised website usage data)
We do not sell your personal data to third parties.
How Long We Keep Your Data
- Order and transaction records: 7 years (UK tax law requirement)
- Customer accounts: until you request deletion or 3 years of inactivity
- Marketing preferences: until you unsubscribe or request removal
- Enquiry emails: 2 years
Cookies
Our website uses cookies to improve your experience and analyse traffic. Essential cookies are required for the site to function. Analytics and marketing cookies are only placed with your consent via our cookie banner.
You can manage or disable cookies in your browser settings at any time.
Your Rights
Under UK GDPR, you have the right to:
- Access: request a copy of the personal data we hold about you
- Rectification: ask us to correct inaccurate data
- Erasure: ask us to delete your data (where we have no legal obligation to retain it)
- Restriction: ask us to limit how we use your data
- Portability: receive your data in a portable format
- Object: object to processing based on legitimate interests or for marketing
- Withdraw consent: withdraw marketing consent at any time
To exercise any of these rights, email us at info@elegant-radiators.co.uk or write to us at the address above.
How to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk/make-a-complaint
Phone: 0303 123 1113
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.
Contact Us
For any privacy-related questions:
Email: info@elegant-radiators.co.uk
Phone: 02477 220 780
Post: Companyblue Ltd, Unit 1, 3 Crondal Road, Exhall, Coventry, CV7 9NH